La valeur ajoutée du client est basée sur ce que lui apporte son fournisseur, mais une partie de l’offre n’est pas valorisable : le noval Noval = Les produits et services qui ne peuvent être évités, mais qui ne permettent pas au client d'enrichir son offre.
Une autre partie de sa valeur ajoutée est basée sur d’autres sources que le fournisseur concerné.
Comment optimiser cela ? Pour le savoir : ICI.
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